Not including an evaluation plan is one of the most common mistakes that people make in grant writing. Regardless of whether your funding solicitation requires a separate section for the plan or not, you will need to include some type of assessment strategy in your proposal. What is an evaluation plan, and how is it used? Read on to learn what assessments are and why they're critical in your grant!
The two most common types of evaluation are formative and summative assessments.
When former DARPA director, George Heilmeier, developed his seminal grant review criteria, the final criterion was: “What are the mid-term and final ‘exams’ to check for success?” Funding agencies are interested in supporting exciting research, but they also want to know their investment will succeed. So when applying for funding, it's critical to explain how you will determine whether you've achieved your goal. Funding agencies often request regular reports to assess your progress, but minimally, they require a final report to determine the overall success of your project. The formative and summative assessments you build into your project are the "checks for success” in your research journey, and are critical to determining the efficacy of your project both during and at the end of the funding period.
Solicitations may include guidelines for evaluation plans, but generally, each objective and activity should include a means of assessment. Each activity is a step taken to toward your overall research goals (objectives), so be sure to explain how you will know each step is heading in the right direction. Since outreach and education programs typically have their own activities, they should also include means of assessment.
Evaluation plans show reviewers that you’ve carefully planned your activities and are invested in their success. Not only do assessments help reviewers, they also help you reflect and develop your research—what is working, what isn’t, what needs changing now, and what should be changed in future work. Assessment is critical, so don’t forget to include an evaluation plan in your next proposal!